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Backstreet Boys surprise at Balmain x H&M fashion show

Published 21/10/2015

Backstreet Boys
Backstreet Boys

Highly esteemed fashionistas were left stunned by the unexpected events that went down at the Balmain x H&M collection unveil in New York City.

The Backstreet Boys made an unlikely appearance at the Balmain x H&M fashion show in New York City, where they performed a surprise set at the star-studded event.

Balmain creative director Olivier Rousteing debuted his much-anticipated collection with Swedish retailer H&M on Tuesday night (20Oct15), with models such as Alessandra Ambrosio, Karlie Kloss, Kendall Jenner, Gigi Hadid and Jourdan Dunn showing off his designs on the catwalk for the first time.

But after the entire line was presented, attendees were treated to a surprise performance by the veteran pop stars, as they took the stage decked out in tailor-made Balmain for H&M gear.

The Backstreet Boys performed a short set, singing their hits Larger Than Life, I Want It That Way and Everybody (Backstreet's Back), and they brought Rousteing back on the stage to praise him for his collection.

Twitter went wild in delight when the Backstreet Boys performed and even highly esteemed media outlets couldn’t contain their glee, with POPSUGAR Fashion tweeting: “Just when we thought #HMBALMAINATION couldn't get any better @ORousteing went and brought out @BACKSTREETBOYS.”

WWD’s Fashion Market and Accessories Director Rickie De Sole found herself in complete harmony during the Backstreet Boys set.

“And I remembered ever (sic) single word to every single song...#backstreetboys @balmainparis,” Rickie wrote on Instagram.

Among those who watched the star-studded fashion show were singer Ne-Yo, racer Lewis Hamilton, Brit Alexa Chung, models Alek Wek and Coco Rocha, singer Ellie Goulding, actress Rosie Huntington-Whiteley, and Kendall’s younger sister Kylie Jenner.

The one-off concert is a welcome reprieve for singer Nick Carter, who is currently competing in U.S. competition show Dancing with the Stars. Just the night before (19Oct15) he scored a nearly perfect score for his rendition of John Travolta's iconic disco dance in his hit 1977 film, Saturday Night Fever.

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