Benedict Cumberbatch feels British fashion is something to be "proud of".
The actor has made appearances at a host of events in the capital this week as part of London Collections: Men.
The Sherlock star joined many famous British males in sitting front row at the catwalk shows from some legendary menswear designers included in the showcase.
"We've got some of the leading designers in the world and that's really something to be proud of," Benedict gushed in an official video from the British Fashion Council.
Benedict has been spotted at the BALLY and Topman runway shows that are part of the three day menswear extravaganza being held in the city.
Joining Benedict to show their support of British fashion has also been actor Matt Smith, who stars as the iconic time travelling TV character Doctor Who. Speaking at the after-party for the Tommy Hilfiger Fall/Winter 13 menswear show, Matt explained the importance of fashion to his character.
“The doctor’s style is so distinctive because he’s able to mix and match clothes from every different era that he’s travelled to,” Matt told WWD, adding that playing the doctor has most definitely affected the way he dresses. “I’m wearing his [Victorian chimney sweep-style lace up boots] right now.”
Over the three days of fashion events, other notable star spotted at shows include Ronnie Wood, Vogue blogger and D&G model David Gandy and British chart topping rapper Tinie Tempah. David and Tinie joined Alex Pettyfer to sit front row at the Richard James show yesterday.
Prime Minister David Cameron has shown his support for the celebration of British fashion taking place in London.
"In Britain, we have always had the infrastructure of a fantastic industry," David announced in a statement to the British Fashion Council. "We have the best fashion colleges in the world. We produce some of the most creative and brilliant designers in the world. We produce fantastic brands."
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