Beth Ditto: 'I need industrial-strength make-up!'
Beth Ditto credits being a child of the 1980s with her love of bold make-up.
Singer Beth Ditto needs make-up with "industrial-strength staying power" when she performs.
The 34-year-old is the lead singer of the band Gossip and is known for her exuberant stage persona and style.
Make-up plays a big part in her overall look, and Beth knows exactly which products will withstand a whole performance.
"When I play a show, I put on MAC's Liquidlast Liner in Point Black and center everything else around it," she told the American edition of Vogue. "I can't say enough good things about that product. It just doesn't budge. I'm not the kind of singer who stays in one place, so it's all about industrial-strength staying power for me."
For Beth, bold make-up is an essential part of her identity and she thinks it stems from growing up in the 1980s.
"My mom was a young rock mom, so there was always music in the house, and I have lasting images of Cyndi Lauper and Michael Jackson, of Madonna and Human League and Boy George - all these artists who looked as incredible and outrageous as they sounded," she explained. "It was a wild time of pure pop culture. Video was new, and everything felt full of energy and experimental. In some ways, my visual sense is still a little stuck in this two-year MTV time capsule."
While Beth learned the basics of applying make-up by watching TV as a child, she doesn't massively subscribe to online make-up tutorials, but thinks they are an essential tool for the current generation.
"I do think it's important that those videos are being made - that you can be in a small town in the middle of nowhere and find out how to do a perfect Cleopatra eye," she said. "It all helps reinforce the idea that make-up is a tool for transformation, of really limitless self-reinvention that lets you try out identities and ideas. You can just wash off what doesn't work and start over."
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