Bethenny Frankel uses real women for campaign
Bethenny Frankel's new shapewear collection has been created for "real women".
The 41-year-old reality star has used friends and colleagues to model her Skinnygirl Smoothers n' Shapers in a new campaign.
The advertisement includes her hair stylist, make-up artists and personal assistants and premiered during her show Bethenny Ever After on Monday night.
"I created [my shapewear] for real women, so having the actual women in my life model my collection was the only truthful choice," Frankel said, according to People.
"Everyone has a body part they're not thrilled about, and the campaign gives women a firsthand look at how a little shapewear can give you the confidence to show it off and feel great while you're doing it."
The Real Housewives of New York City star's new line includes boy shorts, camis, lingerie-inspired slips, briefs and clothing that smooth and flatter. The collection is priced below $65 and is available online and at Macy's stores from May.
"They're practical solutions that you actually want people to see," Bethenny said.
The entrepreneur is preparing to release her first novel Skinnydipping next month. She also reportedly auditioned for a part in an upcoming Michael Bay movie. Several sources told Us Weekly that the 41-year-old is now up for a part in the film Pain and Gain which co-stars Mark Wahlberg, Dwayne 'The Rock' Johnson and Ed Harris.