Belfast Telegraph

Beyonce Knowles: Campaign shots are fabulous

Beyoncé Knowles is thrilled with her "amazing" upcoming campaigns for House of Deréon.

The stunning American songstress, who is a renowned fashion lover, created the clothing line with her mother Tina Knowles in 2005.

The collection has two upcoming international campaigns, the fall one of which was shot by Tony Duran. The line will break in the UK this month to coincide with the exclusive availability in luxury department store Selfridges, London.

There is also the holiday campaign, which launches in October and was shot by Terry Richardson.

Beyoncé loved working with both photographers on the promotional material.

"Working with Tony and Terry on these two separate campaigns was such an amazing experience," she told WWD.

"Their approach is so different, yet to me the end results are so beautiful in their own unique way."

The range is named after the singer's late grandmother Agnéz Deréon and is a collaborative effort between Beyoncé and her mother Tina.

The designer and co-creative director was equally as impressed with the final shots for the campaigns.

"These two incredibly talented photographers have captured such strong images of the collections and Beyoncé. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Deréon there and are thrilled to support it with these two powerful campaigns," Tina said.

Both campaigns will run in magazines such as InStyle UK, and the international editions of Vogue and Elle.

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