Beyonce Knowles: Fashion line is my life
Beyoncé Knowles says her clothing line is more than just a brand.
The stunning songstress, who is a renowned fashion lover, created House of Deréon with her mother Tina Knowles in 2005.
The collection has two upcoming international campaigns, and is going from strength to strength, with Beyoncé and Tina showing the new line at London Fashion Week over the weekend.
Beyoncé claims that the pieces represent her family and are very close to her heart.
"It is not this strange battle between mother and daughter like people expect," she said during an interview on British TV show Lorraine.
"My mother has been designing for Destiny's Child and myself since we first started out. It comes from three generations of style and it's not just a brand it's our life. My grandmother used to sew beautiful garments for my mother and she did the same for me."
Beyoncé also spoke about some of her iconic past outfits. The pregnant star admitted that it is hard to predict what will become a legendary look, but insisted that the best ideas come from the heart.
"Sometimes you don't plan for it to become iconic," she explained. "Something like the Single Ladies bodysuits, those black one shouldered bodysuits, my mother designed and she actually made those the night before.
"She stayed up all night because I said, 'I want black bodysuits because I want women to all be able to go to the store and find something similar.' As long as it's from your heart and you believe in it, then it usually becomes iconic."
Tina also had some insights into the partnership between her and Beyoncé. She admitted that her daughter's eclectic wardrobe provides a lot of inspiration for the brand.
"Beyoncé gets to travel all around the world and bring back beautiful fashions. She tells us what is going on, what's new. So we definitely depend on her a lot. We raid her closet!" she smiled.
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