Belfast Telegraph

Friday 19 September 2014

Beyonce Knowles: My scent is edgy

Beyonce Knowles
Beyonce Knowles
Beyonce Knowles

Beyoncé Knowles says her new perfume advert has achieved the "classy" yet "edgy" feel she wanted.

The superstar singer is set to launch her new fragrance, Pulse NYC, in the UK in February and shared a behind-the-scenes peek into the making of the campaign.

In the video Beyoncé reveals the inspiration for the scent and explained more about the look she sports.

""I'm here in New York City shooting the ad campaign for my new fragrance Pulse NYC. I thought now that I am a New Yorker and I've learned how I can accomplish anything in this city, so I thought it would be an appropriate energy for this fragrance," Beyoncé revealed.

"I'm shooting with the renowned Jean Baptiste Mondino [fashion photographer] and he is just so classy. He knows how to make a woman look and feel beautiful. We wanted to make sure it's still edgy and sophisticated and I think we've accomplished that here today."

In the video Beyoncé poses in an assortment of silver, glass and glitter covered mini dresses against the New York City back drop. The glamorous Destiny's Child singer accessorises her looks with silver sky high stilettos as the sound of her singing plays over the footage. Looking feminine yet feisty, the singer's hair is styled in a wavy side swept manner in a honey blonde shade, which is complemented by soft glowing make-up.

The on-set wardrobe stylist Joe Zee revealed more about the look sported by Beyoncé.

"Here we are in the wardrobe room for Pulse NYC. It's going fantastically well," Joe gushed.

"Here we are in the costume room. Bey knows her fashion, she knows her style and she knows what looks good."

The themes of silver and blue are mentioned at the end of the clip where Beyoncé jokes that blue, the name of her daughter, is her obvious inspiration behind the packaging of the fragrance.

"This is Pulse NYC and as you can see it is my favourite colour," she smiled. "I wonder what that is."

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