Beyonce releases new Ivy Park campaign moments before pregnancy announcement
The R&B star slammed fans with a double burst of good news on Wednesday (01Feb17).
Beyonce dropped details about her Ivy Park spring/summer 2017 collection as she announced her stunning baby news on Wednesday (01Feb17).
The 35-year-old pop star sparked frenzy among her 'Beyhive' devotees by informing fans via Instagram that she and her husband Jay Z are expecting twins - siblings for their eldest daughter, five-year-old Blue Ivy, but the excitement did not end there.
The pop superstar also released a campaign video for her Ivy Park athleisure clothing line.
The star-studded promotional video featured the Lemonade diva, Black-ish actress Yara Shahidi, singer-songwriter SZA, Lauryn Hill's daughter Selah Marley, model Sophie Koella, and Beyonce's own musical protege group Chloe x Halle, all sporting her fresh designs.
In the empowering one-minute clip the budding stars offered uplifting motivational messages, with statements like, "Don't believe in no; it's all possible".
The young ladies featured in the promotional video all have impressive athletic backgrounds - Shahidi has a black belt in karate, while Marley was a former gymnast who is now a formidable basketball player.
The newest Ivy Park campaign, which is the second ever for the fledgling company, features bold leggings, thigh accessories, sports bras, tank tops, cutout bodysuits, mesh-lined crop tops and other stylish gear that transitions seamlessly through the day as both casual and sportswear. The colour palette is in keeping with the debut line, with khaki, cream, and charcoal, along with blush blues and pinks among the most prominent shades.
The spring/summer 2017 Ivy Park line is now available for purchase online and at select retailers.
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