Beyonce’s dance training inspired clothes line
Beyonce wants to celebrate every woman’s body with her new Ivy Park line.
Beyonce’s dance training came into play with her new Topshop collection, Ivy Park.
The superstar singer may be more known for strutting her stuff on stage, but over the years the 34-year-old has dipped her toes into the fashion arena. Her latest effort is an activewear range in collaboration with high street giant Topshop, and her Ivy Park line is already highly sought after.
“I’ve learnt that you have to be prepared. And when you visualise something, you have to commit and put in the work,” Beyonce says of the lessons she has taken away with her. “We had countless meetings; we searched for ad auctioned designers for months.
“I knew the engineering of the fabric and the fit had to be the first priority. We really took our time, developed custom technical fabrics, and tried to focus on pushing athleticwear further. And because I've spent my life training and rehearsing, I was very particular about what I wanted. I'm sweating, I'm doing flips - so we designed a high-waist legging that's flattering when you're really moving around and pushing yourself.”
Beyonce joins the likes of Kate Hudson in the A-list-turned-sporstwear designer field, rivalling the blonde star’s Fabletics range.
It was more than just a clothes project for Beyonce though, with Ivy Park founded on the message of self-love and women joining together.
“It's really the essence: to celebrate every woman and the body she's in while always striving to be better,” she smiled. “I called it Ivy Park because a park is our commonality. We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.”
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