Belfast Telegraph

Blake Lively not bringing back Preserve

Blake Lively doesn’t have any time to restart her lifestyle website, Preserve.

Blake Lively isn’t planning on bringing back her lifestyle website Preserve.

The American actress followed in the footsteps of Gwyneth Paltrow, Jessica Alba and Reese Witherspoon by launching her own lifestyle brand in 2014. However after little more than a year Blake pulled the plug, and insists there are no plans to start it up again.

“You know I did four movies this year and had a baby and things are not slowing down even a little bit,” she told Britain’s Marie Claire magazine. “My husband (Ryan Reynolds) was in Deadpool. I mean it’s 11pm or whatever time it is right now and I’m still doing interviews. So I don’t know how I’d have an extra moment to even consider anything else.”

Blake is also pregnant with her and Ryan’s second child, who will join their daughter James, born in December 2014.

When news broke that Blake was planning to end Preserve, she told Vogue magazine that the brand wasn’t making a difference to anyone’s life.

"We have an incredible team of people who do beautiful work, but we launched the site before it was ready, and it never caught up to its original mission," she told the fashion glossy. "It's not making a difference in people's lives, whether superficially or in a meaningful way.”

Preserve was a website and e-commerce platform offering lifestyle features as well as a place to shop for homeware items hand-selected by Blake.

The 28-year-old actress is now fully focused on her acting work, with new shark flick The Shallows hitting U.K. cinemas in August (16) after already debuting in other countries around the world. She can also be seen in Woody Allen’s new romance, Cafe Society.

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