Belfast Telegraph

Tuesday 23 September 2014

Bowie for Vuitton?

David Bowie

David Bowie is rumoured to be starring in Louis Vuitton's new L'Invitation au Voyage campaign.

The iconic musician is rumoured to feature in an advertisement for the French fashion house, WWD reports.

Sources reveal he will star in the L'Invitation au Voyage promotion along with model Arizona Muse and a striped hot air balloon.

David was spotted in Venice over the summer, filming what are thought to be scenes for the video. Photographs show him standing over a piano, while extras are dressed in Elizabethan style costumes around him. It is thought the advertisement will be released later this year

The singer showed his support for the brand in the video for his recent single The Stars Are Out. He can be seen wearing a tartan Louis Vuitton jacket by Kim Jones, with other designers in the video including Saint Laurent by Hedi Slimane and Alexander McQueen.

Louis Vuitton's first episode for L'Invitation au Voyage debuted last November and also featured Arizona.

The stunning model is seen wandering through the Louvre museum in Paris holding a mysterious letter, before flying away in the hot air balloon.

Fashion writer Jordan Phillips, of website Lure of Luxe, believes Louis Vuitton aimed to broaden their audience by making TV campaigns and hopes it will make people more excited about their products.

"Louis Vuitton's current strategy seems to be to reach as many people as possible in as many ways possible, whether it be through marketing efforts or rapidly expanding distribution channels," she said last year.

"Creating hype for a campaign is a must for marketers across all categories, since marketing budgets must be maximized. However, it really depends on the goal of the campaign."

© Cover Media

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