Calvin Klein partners with Annabel Tollman
Calvin Klein has teamed up with stylist Annabel Tollman to create web clips for the brand's Naked Glamour underwear range.
Annabel has styled stars including Keira Knightley and Pharrell Williams. Her expertise was brought in to create an authentic "point of view" of the kind of woman who would wear the different designs.
Featuring a "confident, strong and sexy" bra, the three black and white webisodes were shot by Douglas Keeve and give backstage insight into how Annabel put together the looks for the campaign.
"We think the videos have a unique point of view and that Annabel really brings the product to life by creating a story and a character for each piece," Malcolm Carfrae, executive vice president of global communications at Calvin Klein Inc told fashion bible WWD.
Talking about the creative process, Annabel explained how she found inspiration for each of the different looks. The fashion expert explained she thoroughly thought about what the women wearing the collection would be like.
"I developed the character for each bra in exactly the same way as I do when I'm creating a character for a shoot. I ask myself: Who is this woman? What is her personality? Does she drink coffee or tea? What book is she reading? What perfume does she wear?" Annabel revealed.
"To me, lingerie is very tied up with a woman's concept of self. It's the first thing that you put on when you're getting dressed, and it informs not just the rest of your clothing but the rest of your day.I wanted to encapsulate that moment of self-creation that we all go through in the morning."
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