Belfast Telegraph

Cameron Diaz's 50 cents heels

Cameron Diaz was "obsessed" with her first pair of high heels.

The blonde actress became artistic director of PLV Studio last summer and is currently working on the company's Fall 14 Pour La Victoire footwear line.

Speaking to Footwear News about her own love of shoes, Cameron recalled how she stumbled across her first ever favourites.

"I bought my first pair of heels for 50 cents at a yard sale. I was going around with my grandma when I was 11-years-old, and I bought this little pair of inch-and-a-half heels," she smiled.

"It was the 1980s mind you - they were pointy toe and had a cuff that came down. I was obsessed with them and I wore them to school one day. I got sent home because I was wearing heels and I had eyeliner on."

The 41-year-old star has a lot of learning to do about the fashion industry. In comparison to her acting career, Cameron finds it hard to keep up with the busy schedule.

"In the movie business, things move quickly, too, even more so over the years. We're used to approving marketing materials before we've finished filming," she explained.

"But in fashion, you have pre-fall, fall, holiday. You have all these little mini collections that you have to do. I can't keep track of it. It's literally not my language. But I'm trying to learn it. They are teaching me and I'm learning from them, and they are learning from me."

Cameron is determined to give PLV its own distinct image. She also hopes her shoes will be worn because customers like them rather than because she had some input.

"When I first came to PLV, I saw the potential in it because it was a brand that didn't really have its own identity. It was a little bit all over the place. I looked at it as an opportunity to help create that," she added.

"I don't want girls to aspire to be me. That's not what this brand is about. It's not about wearing a shoe I would wear. I want them to see themselves in this shoe."

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