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Cara Delevingne plays spy in new Rimmel ad campaign

Published 10/11/2016

Cara Delevingne
Cara Delevingne

The model/actress remembers watching supermodel Kate Moss in the makeup brand's television commercials as a child.

Model and actress Cara Delevingne stars as a sexy secret agent in her first Rimmel print and TV ads for the beauty firm's new mascara.

The fresh campaign, shot at London's St. Pancras railway station by director Anthony Mandler, gave Suicide Squad star Cara the opportunity to really test her acting skills by getting into character as a mysterious agent.

"I really just got into the mindset of a spy," she said at the product launch on Monday (07Nov16). "I was sneaking around walls."

And she admits she had a blast as a stylish, top secret 'Jane Bond', adding, "There was a lot of running around the train stations, hysterical, while creating and causing a lot of havoc. People did not know what was going on, especially with me running around looking like a spy."

Cara admits she grew up a big fan of all things Rimmel and she was fascinated by the company's sexy ads featuring ageless British supermodel Kate Moss, but she didn't have a very good first experience with eyeliner and mascara in boarding school when she was 11, stabbing herself in the eye.

"I think we’ve all had (done) that in the car, while reapplying mascara," she giggled.

Meanwhile, Montse Passolas, vice president of marketing for Rimmel, has praised Cara's natural beauty, insisting she was an easy first choice for the company's new ads: "She embodies the attitude of the Rimmel vibe, because she, like our brand, is bold, individual, slightly irreverent - which we love," she says.

Cara's new Scandaleyes range is a 24-hour, "voluminous, clump-free, smudge-proof, non-flaky mascara with a wax-grafted polymer blend".

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