Carly Rae Jepsen for Candie's
Carly Rae Jepsen is "honoured" to be the new spokesperson for Candie's.
The 27-year-old pop star is the fashion brand's new face for 2013, taking over from Glee star Lea Michele.
The Call Me Maybe singer is seen posing in colourful ensembles from the brand on its official website. She also gushes about her new appointment, which sees her following in the footsteps of previous Candie's girls Britney Spears, Hayden Panettiere and Black Eyed Peas star Fergie.
"I feel honoured to be the next Candie's girl," Carly said in the behind-the-scenes video to accompany her first shoot for the label.
"It's amazing and a dream come true to be in the running along with all these other famous women... It's a dream come true."
In the advertising campaign images, Carly is seen posing in a variety of chic styles from the new collection. Carly enjoyed filming the campaign for the hugely popular young adult line, which is known for its flirty and girly apparel and on-trend accessories.
"So today's shoot is really fun as it's a bit different. I'm actually the photographer myself," Carly explained.
"At the end of the day what I really loved about the shoot was I got to play around until I found something that was really me."
Carly has been praised as the perfect replacement for Lea, who was appointed as spokesperson last year and has since gone on to land high profile endorsement deals with L'Oreal. The actress announced her replacement on Twitter yesterday, posting a link to a short video in which she makes the statement.
"It is time now to pass on the torch... to the fabulous Miss Carly Rae Jepsen!" Lea smiled. "It has been so amazing being part of the Candie's family. Thank you so, so much, from the bottom of my heart."
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