Carly Rae Jepsen is happiest dressed in a casual mix of cool and comfortable clothing.
The singer has been announced as the new spokesperson for US retailer Candie's and will front the brand's back-to-school campaign debuting in August.
Carly says her look is inspired by an assortment of style influences.
“My mom is a bit of a hippie and I definitely take after that.… Give me shorts and a crop top and I’m a happy camper,” Carly told WWD. “I like to mix and match and have fun with fashion. I don’t like to be pigeonholed into one thing. That’s what’s fun about Candie’s, they have a lot of things to play with.”
The 27-year-old will star in her debut series of adverts which will air during the Teen Choice Awards 2013 on Fox on August 11.
The campaign aims to drive viewers to live flash sales on kohls.com, the exclusive retailer of Candie’s.
Carly is happy to be promoting the 48-hour sale extravaganza, which will see prices slashed across clothes, accessories and beauty products.
“Who doesn’t love a sale?” she laughed.
Carly says her size can be a challenge when finding fashionable garments.
The Call Me Maybe songstress takes style inspiration from petite designer twins Mary-Kate and Ashley Olsen, whose look she admires.
“They are 5-foot-2 and petite and so am I, so when I see them pull something off, I think, ‘If they can do it, maybe I can also,’” she noted.
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