Carrie-Anne Burton, the twenty year-old model from Downpatrick Co Down, who started her career when she became the female winner in the inaugural Face of DV8 competition, was back in Belfast to help find the new faces of the hip fashion retailer.
Eighteen hopefuls – nine boys and nine girls – were selected as finalists in the competition after three hundred would-be models took part in the audition day last month at DV8’s flagship store in Belfast, in the hope that they would be chosen as the 2010 Face of DV8.
DV8, which has shops across Northern Ireland, launched the competition to search for budding models aged 17 to 30 years old to represent the DV8 brand in advertising and press campaigns for twelve months. The competition’s judges include celebrity hairdresser Paul Stafford, photographer Khara Pringle and model agency boss Alison Campbell.
After winning the Face of DV8 modelling competition in 2008, which gave her the opportunity to take part in DV8 fashion shoots, advertising campaigns and fashion shows for a year, Carrie-Anne went on to win the RTE reality TV show The Model Agent , taking the top prize of a modelling contract with London agency TESS Management. The agency also has supermodels Erin O’Connor, Elizabeth Hurley and Jerry Hall on its books.
She then took some time out from her blossoming fashion career to have her son Max in July 2009 and returned to modelling at the start of 2010. Carrie-Anne is also represented by Morgan, The Agency in Dublin and Alison Campbell Models in Northern Ireland.
Since joining the top agencies the Co Down model has worked for some of the UK and Europe’s most famous fashion designers, including Chanel and John Rocha, in both London and Dublin. In February she took part in London Fashion Week shows for Top Shop, John Rocha and Central St. Martin’s College.
Other recent work has included hair care shoots with Superdrug and a music video for Japanese Empress of Pop Ayumi Hamasaki, one of Asia’s top entertainers.
Carrie-Anne said; “I’m delighted to be home to help judge the Face of DV8 competition this year. It’s hard to believe that it’s only been a couple of years since my best friend persuaded me to enter, even though I didn’t think I had a chance. Winning the competition has opened up so many doors for me and really got me started in modelling.
“Since I got back to work after having my son I’ve been mainly working in London and I’m loving it. It’s such a fantastic experience to meet so many people in the fashion industry and models like myself, who are making a career doing something they really enjoy. It’s hard work and long hours and there are a lot of castings to attend – I had seventeen in one day recently – but it’s fun and a great way to make a living.”
She continued; “I have a good idea now of the kind of look and personality that works well in the world of modelling and have used that to help the panel find the winners of this year’s Face of DV8.”
The lucky male and female winners of the DV8 competition get a contract with Alison Campbell Models, £500 worth of DV8 clothes vouchers and hair styling by award-winning salon Paul Stafford Hairdressing for twelve months.
Face of DV8 judge Alison Campbell commented; “When we saw Carrie-Anne at the auditions in 2008 we knew we had discovered someone really special and it’s great that she’s been able to make a successful career out of modelling since she won the Face of DV8. She has the perfect look for fashion clients in London and internationally and is sure to go even further with her career.”
She added; “This year the judging panel had a really tough time selecting the finalists as there so many great entrants. In the end we selected a shortlist that all had presence and style, and who would be able to wear a wide range of fashion with confidence. The winners will be revealed in the next few days!”