Belfast Telegraph

UK Website Of The Year

Celine Dion launching lifestyle brand

Published 10/06/2016

Celine Dion
Celine Dion

The new products will be released next year (17).

Celine Dion is following in Gwyneth Paltrow and Reese Witherspoon's footsteps by launching a lifestyle brand.

The My Heart Will Go On singer is teaming up with bosses at licensing firm Epic Rights to create the line of home goods, active wear, beauty products, eyewear, travel products, and more. The brand has yet to be named, but it will encompass the 48-year-old's passions for "family, music, entertainment and style", according to Billboard.com.

"In today's world, you need a coordinating and consistent branded approach to everything," CEO of Epic Rights, Dell Furano, tells the publication. "On a global level, (artists) need to combine all areas - their music, performances, touring, website, social media - and launching a lifestyle brand was just a natural extension for Celine at this point in her career, particularly because it's all from her point of view."

The products will hit stores next autumn (17), and will roll out over a three-year period.

"This is a very organised, very well thought-out program," Furano adds. "And what makes this unique from (other artist programs) is simple: it is Celine herself."

Gwyneth launched her lifestyle brand Goop in 2008, while Reese created Draper James last year (15).

Celine's new branding announcement comes five months after the death of her husband and longtime manager Rene Angelil in January (16). Shortly after his passing she returned to the stage at Caesars Palace in Las Vegas for a tribute to the late music mogul and to resume her longstanding residency there.

"This is my home away from home..." Celine said. "I feel his love in this room. I feel his (Angelil) strength and his warmth being reflected in all of you. Rene always surrounded me with the best people who believed in us and always worked so hard on our behalf."

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph