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Cher blasts Kate Hudson's company Fabletics

Published 19/07/2016

Cher
Cher

The singer was not impressed with the lengthy questionnaire required to sign up to the online subscription retailer Fabletics.

Cher has blasted the athleisure wear company co-founded by actress Kate Hudson.

The 70-year-old Turn Back Time singer wanted to purchase some sportswear from Kate's company Fabletics, an online subscription retailer which sells women's sportswear and accessories.

Kate, who also appears in the Fabletics advertising campaigns, won the Entrepreneur of the Year prize at Glamour magazine's Women of the Year ceremony last year (15) for co-founding the fitness fashion line.

However, Cher told her 3.9 million followers that she did not have a good experience when she was shopping at Fabletics.

The entertainer was less than impressed with the sign up process, which includes having to fill out a lengthy questionnaire before being able to see the items.

Following her experience she wrote on Twitter: "Made mistake of going 2 Fabletics. What a pain in the a**. Won't even let u (sic) see anything Till u give them ur (sic) 1st born !! Felt I Was Being Conned."

Fabletics' parent company, JustFab requires consumers to sign up for subscriptions — called VIP memberships — in order to buy its apparel at affordable prices. After signing up, each VIP is billed on a monthly basis.

And Cher isn't the only person who has criticised the athleisure company.

In recent years, the brand has been deluged by complaints over allegedly unauthorised credit card charges and deceptive advertising.

Other customers have also complained that it’s not clear they’re signing up for subscriptions with JustFab and Fabletics as well as the memberships being difficult to cancel - as cancellations can be made only over the phone.

JustFab’s Corporate Marketing Officer, Shawn Gold addressed Cher's tweets in a statement to PeopleStyle: "First of all, we love Cher! We’re so bummed she did not like our member quiz.

"The introductory quiz helps us better understand our customers and personalise the shopping experience. By asking shoppers for their style and size preferences, we’re able to save our customers tons of money and eliminate waste."

Gold added: "We only produce the clothing that people want. I wish we could turn back time and explain this to Cher."

Kate has so far stayed silent on Cher's comments.

The actress recently signed up her brother, former Nashville actor Oliver Hudson, to be the ambassador for FL2, the men's athletic line from the brand.

Kate gushed in a statement: "We designed FL2 with the modern man in mind. My brother, Oliver, was my go-to for style and function feedback. As an athlete and father of three, Oliver embodies the man we're designing for; it made perfect sense for him to be the face of the brand."

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