With her signature chestnut locks gleaming as she smiled into the camera, Cheryl Cole has the “X factor” as she gives the public the first glimpse of her new advertising campaign for L'Oreal Paris.
Girls Aloud and X Factor star Cole is fronting Elvive's Full Restore 5 range, a one-stop shop for the nation’s top hair problems,according to the cosmetics’ manufacturers.
The new range of hair products has been developed by L’Oreal Paris following a comprehensive survey of thousands of women throughout the length and breadth of the United Kingdom.
The X Factor judge wears a sexy scarlet red dress to complement her loosely curled, almost waist-length tresses in the newly released publicity photograph.
The range is the first that L'Oreal Paris has formulated to target what it has found to be the top hair problems of UK women - weak, limp, lifeless, dull and straw-like hair.
The new products include a shampoo, conditioner, conditioning spray and a replenishing masque and night serum.