Cheryl Cole promoting new Elnett sprays
Cheryl Cole is the face of L'Oréal's new Elnett products.
The pop star and former X Factor judge is known for her good looks and gorgeous long glossy mane.
Cheryl will appear in the latest commercial for big beauty brand L'Oréal's iconic hair range, which will be shown from the end of this month.
The advertising campaign is for L'Oréal Paris Elnett Styling Sprays.
This follows Cheryl's successful run promoting the company's iconic Elnett hairspray.
In the promotional pictures, Cheryl is seen with smokey eye make-up and her thicker than ever brunette locks piled into a bee-hive type style.
Wearing a simple black sleeveless dress, Cheryl's overall look is a retro 1960s screen siren.
It is the first time in 50 years that Elnett have launched a new product.
The range will include a Heat Protect Styling Spray called Smooth It, Wave It, and Boost It. The products also promise to give three days or 72 hours hold and offer up to 230 degrees centigrade protection by locking in the style you want.
Cheryl is reportedly worth around £12 million as a result of her lucrative deals with brands like L'Oréal.
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