Chloë Sevigny is the face of Uniqlo's new affordable quality cashmere line.
The American actress-and-model has been tapped by the brand to front their new quality line.
The global initiative sees Uniqlo launch an affordable and wearable silk and cashmere apparel range for every day.
Chloë fronts the women's cashmere collection and is joined by British model Lily Donaldson, who promotes the silk collection.
World-renowned photographer Ryan McGinley lensed the campaign as well as modelling for the men's cashmere collection, which also features artist Jeremy Everett.
The visual director of the campaign was Olivier Zahm who is founder and owner of the French fashion and culture magazine Purple.
He styled Chloë against a pale pastel backdrop to capture the elegance of cashmere in daily life.
The 38-year-old is seen wearing a number of casual yet chic looks, including neutral coloured separates, dark green leather pants, cosy knits and ballet flats.
With the shots of Lily, Olivier used flowers as the main aesthetic motif to symbolise feminine beauty.
Chloë is known for her effortlessly cool appearance and fashionable style. She has proved she has a talent for designing as well and has created lines for Opening Ceremony in collaboration with the Kenzo designers Carol Lim and Humberto Leon.
The trendsetter recently visited Japan to see inside Opening Ceremony's flagship store.
Chloë attended the inaugural bash held at the premises in Tokyo which is located on trendy Cat Street.
"When they opened the door, I started cheering," she laughed. "I'm like, I'm more excited than anybody else in here."
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