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Chloe Grace Moretz fronts Coach fragrance campaign

Published 24/05/2016

Chloe Grace Moretz
Chloe Grace Moretz

Chloe Grace Moretz thinks Coach's new scent perfectly encapsulates what the brand is all about.

Chloe Grace Moretz loves that Coach’s new perfume captures the excitement Stuart Vevers has brought to the label.

The 19-year-old actress is the face of Coach the Fragrance, after successfully modelling for the U.S. brand’s bags a number of times.

Talking about the perfume, which hits shelves this September (16), Chloe says it perfectly sums up what Coach is all about.

“To me, this perfume is everything I love about Coach," she smiled in a statement. "It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart has brought to Coach."

Described by the company as capturing the “spontaneous energy and cool of New York City,” the scent will be available in a perfume, eau de toilette, body cream and shower gel.

Stuart said the idea behind the smell was originality. “I wanted to create a fragrance that represents Coach’s free-spirited attitude... a scent that is individual, authentic, and cool,” he explained.

The news of Chloe’s signing has been posted on social media, with The 5th Wave actress sharing some black and white snaps from the shoot with her followers.

“Soo happy to announce that I'm the face of Coach's new fragrance!!! #CoachTheFragrance #ComingThisFall,” she captioned a shot of her in a car.

“#coachfragrance here we go.. Keep your eyes peeled .. @coach @stuartvevers #coach.”

Chloe first started working with Coach in January 2015, and was announced along with Kid Cudi as the label’s latest faces.

“Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring 15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring 15 men’s collection,” Stuart told WWD at the time.

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