Belfast Telegraph

Wednesday 16 April 2014

Chris Brown seeking style evolution

Chris Brown

Chris Brown has signed up with a new management agency in order to help his "style evolve".

The controversial singer has reportedly hired Wilhelmina International to represent him in a bid to land more fashion and beauty endorsements.

The agency has signed up Chris to its artist management division and will actively seek promotional deals for the rapper.

"Art and style has always played a significant role in my life," Chris explained to WWD. "It's evolved with me throughout my career."

Wilhelmina International is responsible for landing celebrities some of the biggest advertising deals in fashion and beauty promotion.

The company also represents Black Eyed Peas star Fergie, who has recently landed a lucrative contract with Wet N' Wild cosmetics to front a make-up line.

Similarly the agency is responsible for the world wide publicity for DJ duo Olivia and Miriam Nervo, who last week signed a Cover Girl contract.

Landing Chris the kind of big money fashion endorsements he is seeking may prove a challenge for Wilhelmina.

Some image-conscious advertisers may be weary of signing the star up to promote their product due to his 2009 assault on his then girlfriend Rihanna.

However, the agency seems confident their partnership with the chart topper will be a success.

The director of Wilhelmina Men, Taylor Hendrich, revealed why they decided to add Chris to their A-list clientele.

"Chris Brown is a… multifaceted artist with a unique take on style," Taylor revealed. "And we are excited to translate and extend his brand."

© Cover Media

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