Chris Pine will star in the spring campaign for Armani Code fragrance.
The Hollywood actor has been tapped by Giorgio Armani to star in the advertising campaign for the brand's fragrance.
His campaign for the scent is set to launch in spring.
“Chris perfectly embodies the brand’s spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance," Giorgio told WWD.
The 33-year-old Star Trek star is famed for his bright blue eyes but up until now hasn't fronted any campaigns.
To maintain his good physique, the actor heads to the gym, which he also sees as "therapy".
He also recently told Esquire.co.uk that he embarks on periods of "mini-cleanses", where he avoids things such as alcohol, garlic and desserts.
It's easy to see why Chris makes a great model choice.
The star always looks dapper on the red carpet and favours sharp suits while promoting his latest film projects.
He knows exactly what he likes when it comes to fashion.
"I'm into RRL, Ralph Lauren's vintage-inspired line," he previously told instylemag.com.au.
"I love his jeans because I like that thick denim. [US designer] Thom Browne makes a good shirt I like. I try to 'venture out' with shoes - I'm [older] now, so I think I need to get a good pair of boots - but inevitably I go right back to [Converse] Chuck Taylors. You can't beat 'em!"
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