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Clémence Poésy for Chloé

Published 19/03/2014

Clémence Poésy
Clémence Poésy

Clémence Poésy will star in the adverts for a new Chloé scent that will launch in September.

It's not the first time she's worked with the brand - between 2008 and 2010 she appeared in adverts for the Eau de Toilette alongside Chloë Sevigny and Anja Rubik.

The Gossip Girl star has now been confirmed to front a new scent, which will be available from September.

Clémence has made quite a name for herself in the fashion industry and is always snapped on the red carpet showing of her flawless Parisian style.

"Working with Clémence on the ad campaign has been such a joy," Clare Waight Keller, Chloé’s creative director, told WWD. "She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now."

There isn't much information about the new scent yet, but Françoise Mariez, senior vice president of International European Marketing Licenses for Coty Prestige, which holds the Chloé fragrance license, promises it will be "sophisticated".

“We chose Clémence as she is a natural fit for the brand. To us, she defines what effortless French seduction stands for,” Françoise revealed.

Clémence, 31, has appeared in plenty of best-dressed lists in the past.

However, she admits that French girls like to stay on the safe side with style.

"I wear lots of hats because there is something very poetic about wearing a hat. In Paris people look at you a bit funny - as if wondering what you are trying to do, but no-one cares in London. There is a freedom," she told Stylist magazine. "French style is more about being careful that everything goes. I like the expression and the fun that the English have with style - it's inventive."

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