Luxury jewellery brand Chopard has enlisted Colin Firth as patron of their Chopard Trophy award at this year's Cannes Film Festival.
The Hollywood actor has been tapped by the luxury label to champion the Chopard Trophy award, which will be handed to two emerging talents at the prestigious movie event on May 16.
A jury including Harvey Weinstein and Olivia Munn will select the winners, and the ceremony will then be followed up by a party at the Chopard Lounge located in the Martinez Hotel.
The star-studded soiree with feature a live performance by Solange Knowles, according to WWD.
The Chopard Trophy award is now in its 13th year and has bestowed the honour on some of Hollywood's brightest in the past, including Marion Cotillard and Diane Kruger.
Chopard - also responsible for making the prestigious Palme d’Or award - have designed "66 one-of-a-kind creations to be worn by celebrities" at the event.
Artistic director Caroline Scheufele was inspired by the theme of love while creating the gorgeous pieces which "feature gems in heart cuts and floral motifs, though diamonds remain the central focus."
Chopard's involvement with the festival doesn't end there. The brand are also co-hosting a photo exhibition at the Chopard Lounge entitled In Love With Cinema.
The collection features the "most beautiful onscreen kisses".
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