Belfast Telegraph

UK Website Of The Year

CoverGirl Katy Perry wraps up shoot with brand's first ever 'CoverBoy'

Published 12/10/2016

Katy Perry
Katy Perry

James Charles is the first male to front an ad for the beauty giant.

CoverGirl Katy Perry has given a warm welcome to the makeup company's first ever male campaign star.

On Tuesday (11Oct16) representatives from the cosmetics giant announced they had hired a 17-year-old high school senior, named James Charles, to work with brand ambassador Perry in future ads, and after wrapping up their first shoot, the pop star took to her own Instagram account to heap praise on the teenager.

In a caption attached to a picture of Katy and James smiling in a sweet embrace, the Fireworks hitmaker wrote: "Just wrapped another great @COVERGIRL shoot. Honored to have the pleasure to announce the very first COVERBOY, James Charles! Follow him @JCharlesBeauty! #COVERGIRLJames #glam".

Bosses at CoverGirl are pleased to be breaking ground in the beauty industry by having a male as the face of a campaign for their products, and executives introduced Charles with a sweet video on Instagram, in which he shares a little information about himself, so fans can get to know him.

"Hey guys, my name is James Charles and I'm a 17-year-old makeup artist!" he says. "Today I am living out one of my biggest dreams and I'm currently on set for my first-ever TV commercial with CoverGirl. That's right, I am a new CoverGirl."

CoverGirl staffers encouraged fans to spread the word online about Charles in another post, which features the good-looking freckle-faced teenager showing off his gorgeous pout in a close-up picture, writing: "Meet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL! Spread the word by regramming using #COVERGIRLJames."

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph