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Dame Helen Mirren to mentor film students for Armani's film project

Published 02/10/2015

Dame Helen Mirren
Dame Helen Mirren

Giorgio Armani has spoken about why he chose to partner with Dame Helen Mirren for Films of City Frames.

(Cover) - EN Star Style - Dame Helen Mirren has signed up to mentor film students as a special ambassador for designer Giorgio Armani's short-movie project.

In 2014 the Italian fashion icon launched Films of City Frames, a collaborative effort which features four short films directed by four international cinema students, wherein each offering centres on protagonists wearing Armani's Frames of Life eyewear pieces.

Armani recruited The Queen star Helen to help mentor the young talents by giving them tips and sharing her experiences in film to guide them in the process.

"Being a guide and supporting cinema students is very important for me," Helen told WWD. "Thanks to the inspiration and guide of our great friend Giorgio Armani, as members of the previous generation, we can guide and help the creativity of today’s young directors. I want to praise Giorgio Armani for his energy, involvement and love for the movie art, and also for this project, Films of Frames. I’m really honored to be special ambassador, especially because this year it takes place at home, at the London Film Festival."

After its success at the 2014 Toronto International Film Festival, Armani decided to continue the project this year (15), with fresh mini-features screening at the BFI London Film Festival from 7 to 18 October (15).

Films of City Frames are scheduled to screen at the event on 12 October (15) and the night before the screening takes place, Helen will dine with the mentees at an exclusive dinner.

Armani is convinced the project will continue to go from strength to strength, as all the players are incredibly dynamic.

“Considering the great attention that the British Film Institute has always paid to the research and support of new talents, I thought that the BFI London Film Festival was the right context to present the short movies,” he explained. “I’m also very happy that Dame Helen Mirren joined this year’s project as mentor and special ambassador. For young directors, it’s extremely important to have a point person, and Dame Helen Mirren, with her personality and experience, is the right person to give them precious tips.”

© Cover Media

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