Dannii Minogue: My line has longevity
Dannii Minogue was determined her fashion line would have "kudos and longevity".
The Australian star set up the Project D label with her friend Tabitha Somerset Webb in 2010. They had a firm idea of what they wanted to achieve when they started out.
"We both had concerns about how we were going to run a company and keep our friendship. We also agreed we wanted this to be a fashion line with kudos and longevity - not just another celebrity endorsed product," she told the British edition of Grazia magazine.
Dannii and Tabitha are best pals and think their close bond has helped the label be a success. They get excited when they see people in their creations, whether famous or not.
"Designing and seeing the collections in action - spotting people like Kate and Pippa Middleton, who own Project D London pieces, wearing them - is better than I could ever had imagined and Tabs and I trip pit over the smallest things, like one woman emailing to tell us ours is the only dress she feels confident in," Dannii gushed.
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