David Beckham creating skincare with Biotherm
David Beckham will front campaigns for skincare brand Biotherm, before bringing out his own products with them.
David Beckham is joining forces with French skincare company Biotherm.
The multi-talented former sports star has dabbled in modelling and fragrance since quitting soccer, but is now trying his hand at skincare with the L’Oreal-owned company.
David will first front campaigns for the brand’s Aquapower Gel moisturiser and the Force Supreme range, before bringing out his own grooming and skincare kit. The 41-year-old’s Biotherm Homme range will be launched in 2017.
“I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,” David said, reports WWD.
The development of David’s own products began this year (16), with the final collection set to include skin and body products. Meetings have already taken place in London, and the handsome star will soon head to Paris to meet with researchers at the L’Oreal laboratories.
General manager of Biotherm David Fridlevski explains to the news outlet that developing skincare can take anywhere between 16 and 24 months.
“The range is going to be targeted to his needs in skin care and grooming in general. He really wants to be part of the development,” he added. “Men who are 25 to 30 years old have a relationship to their skin and appearance that is less linked to old-fashioned stereotypes of masculinity. We are confident in the fact that we can help these people find their way to take care of themselves. David (Beckham) is already a leader for them; when you observe online and see YouTube tutorials about how to look like Beckham - it’s clear.”
The aim of the new partnership is to attract a younger customer to Biotherm, and the deal is looking like a long-term one.
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