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David Duchovny is no fashion pro

Published 22/06/2016

David Duchovny
David Duchovny

The X-Files star David Duchovny feels as though he's become a part of history with his new role for London Fog.

David Duchovny thinks of himself as "fashion stunted", despite fronting a high-end campaign.

The X-Files actor stars in London Fog's fall 16 advertisements, wearing stylish pieces like a trench coat and grey chequered suit jacket. David was already a fan before teaming up with the label, and is now thrilled to be involved with the company - even if he feels slightly under qualified.

“I love what they do," he gushed to WWD of London Fog. "My mother’s Scottish and she was always aware of the brand and the style, and it made me feel part of that history to do it. I’m so fashion stunted in many ways. I still wear T-shirts from when I was 15. I certainly like it, I’m growing in that area... I’ve done some (modelling in the past). When I was a lot younger I went on a couple of go-sees (model castings).”

Victoria's Secret Angel Martha Hunt also appears in the campaign, posing alongside David with backdrops like the Brooklyn Bridge in New York City. Photographer Frederic Auerbach captured the pair's chemistry, and the pictures will feature in print, online, social media and outdoors.

Model Martha loved working with David, 55, and helped the actor boost his fashion credentials, while he gave her some acting tips. David too enjoyed working with the 27-year-old beauty, though he admits he was unaware of her celebrity status before the venture.

“She was terrific. I’m embarrassed to say I didn’t know what she’d done and who she was," he smiled.

"She made me very comfortable. Then when I got home I showed my daughter some pictures I’d taken on my phone of the day and she said, ‘OMG (oh my God), that’s Martha Hunt,’ and I was a hero for the moment, and she was, like, ‘Dad, what are you doing? I can’t believe it.’ And I was, like, ‘I’m hip.’”

Carolyn D’Angelo, executive vice president of branding and marketing services at Iconix Brand Group, which owns London Fog, explains this will be a "360-degree marketing campaign" which she hopes will appeal to both younger and older generations.

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