Belfast Telegraph

Demi Moore thrilled with Ann Taylor position

Demi Moore claims it's a "true pleasure" to continue her partnership with Ann Taylor.

The Hollywood beauty became the face of the specialty retailer this year, and appeared in the brand's Fall 2011 advertisements.

Ann Taylor will today unveil a new campaign featuring Demi for the holiday season.

The previous advertisements featured the American actress on a New York rooftop and were photographed by Patrick Demarchelier.

The most recent images for the brand's campaign were shot by Norman Jean Roy in a Los Angeles studio.

Demi has gushed about working with the women's clothing brand and photographer Roy.

"It has been a true pleasure to continue my collaboration with Ann Taylor," she told WWD. "I loved working with Norman Jean Roy. He was an amazing collaborator. His creative vision, direction and ability to create the magical winter wonderland scene was remarkable."

The advertisements for the new collection are set against a manufactured backdrop of snow-flecked pine trees.

They will feature in December magazines including Vogue, Elle and InStyle, and an outdoor version will appear in New York, Chicago, Boston and Washington, D.C.

Demi was thrilled to be named the newest face of Ann Taylor. The stunning star is a fan of the womenswear label.

"I am delighted to collaborate with Ann Taylor," she previously said of her appointment.

"It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead."

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