DJ Khaled unveils his own Air Jordan sneaker
The superproducer shared his exciting news by posting snap after snap of his new shoe.
Hip-hop star DJ Khaled is celebrating the impending launch of his new album Grateful with his own Air Jordan sneaker line.
The I'm The One hitmaker has teamed up with brand bosses to put a spin on the Nike-produced Air Jordan 3, renaming his design the Grateful 3.
Khaled's shoe comes in bright red with a white sole, and a black-and-white elephant print along the toe and across the back of the heel, which features the white Air Jordan logo overlapped with that of the producer's own label, We The Best Music Group.
He showed off the sneaker in a string of posts on Instagram, revealing he was announcing the news while he was still in a meeting with Air Jordan officials.
"GOD IS THE GREATEST!," he declared beside a video clip showing Khaled unveiling a pair of the Grateful 3s, which sit in a glass box. "I introduce to you the #GRATEFUL3! Brought to you by #DJKHALED #WETHEBEST #JORDAN !! @jumpman23 (sic)!"
He then gave special shout outs to basketball great Michael Jordan, who inspired the creation of the Air Jordan brand, and Reggie Saunders, the company's Director of Entertainment Marketing.
Continuing to express his excitement, Khaled added, "Dreams that turn in to reality !! Wow!! I have my own @jumpman23 ! THANK YOU TO THE ENTIRE @jumpman23 team! MICHAEL JORDAN THANK YOU! REGGIE SAUNDERS THANK YOU! OH YEAH ITS OFFICIAL #WeTheBest #JORDAN (sic)".
The DJ went on to share a number of other snaps of himself showing off his new shoe to his famous friends Nas,Travis Scott, and Fat Joe, who is filmed licking the sole of a fresh pair of the Grateful 3s.
The sneakers are expected to drop on the same day as Khaled's album, which hits retailers on 23 June (17).
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