Do your Kelly Brook curves fit the bill for Simply Be model hunt
Ladies, your big chance to be the next Sophie Dahl or Ashley Graham has arrived.
If you have curves to rival Kelly Brook and believe you have catwalk potential, it's time to prove it.
Fashion retailer Simply Be has launched a hunt to find a "new generation of curvy British models" as it challenges the fashion industry's obsession with ultra-skinny women.
It is calling on women from Northern Ireland to enter - and the good news is that entrants have to be dress size 12 or more.
Dahl was the original poster girl for the larger woman in international fashion in the 1990s until she later slimmed down.
Now it's model Graham who is leading the fashion pack after becoming the first plus-size model to appear in the US magazine Sports Illustrated.
Instead of the usual size 6 or 8 models, your extra inches can be appreciated and could lead to a new career.
If you also stand at 5ft 8in tall or more, then it could be time to strut your stuff as the competition has no age limit.
The lucky winner will receive a year's modelling contract with Milk Model Management, will model in Simply Be's Christmas campaign and will receive £1,000 worth of fashion from the store.
All those interested are asked to tweet or Instagram a full-length picture of themselves with their hair away from their faces wearing natural make-up.
Alternatively, there is a casting session at the Simply Be store in Belfast on July 9.
Colin Mcllvenny, store manager at Simply Be Belfast, said: "We all see beautiful women walking along the streets of Belfast every day who could easily have a successful career in modelling, but they think that their size is a barrier.
"The truth is that the industry is starting to change, but we need women to help us drive through this change quicker."
Cathy Martin (right), director of Belfast Fashionweek, said that she welcomed the competition to highlight the charms of larger women.
"I love curves so I'm all for anything that celebrates the curvy woman. We have used plus-sized models over the last few years at Belfast Fashionweek.
"I see lots of stunning women with curves all the time and it should be celebrated. I would encourage women to enter."
Alison Clarke of ACA model agency said that she thought that the competition was not looking for an existing professional model.
"I think they will want to find a new face.
"It's true that interest in plus-size models is increasing.
"While they are in demand, they are not the most popular."
Tracey Rodgers of Style Academy model agency said she was pleased that Belfast was included in the competition,
She added: "It's nice that we are included in this as normally we get forgotten about, but I feel upset that plus-sized models aren't in more demand here."
To enter, women need to tweet or Instagram a full-length picture to @simplybeuk using the hashtag #CatwalkContender.
You need to be size 12+, 5ft 8in and wearing something that will define your shape in the picture.
Your hair should be down but away from face with minimal/natural make-up. Also, choose your background carefully.