Belfast Telegraph

Friday 19 September 2014

Drew Barrymore creates fragrances

Drew Barrymore

Drew Barrymore is adding perfumes to her beauty range Flower.

The 39-year-old actress has paved her way into the world of beauty with her colour cosmetics line. To take things a step further, she is joining forces with Stephen Nilsen of Swiss perfume manufacturer Givaudan to create several scents to add to her collection. They will be titled Cherished, Radiant and Sultry.

Drew is pleased she finally had the time on her hands to go into the venture.

“A singular celebrity fragrance - I was never interested. Also, there was never really a time or venue to do it," she told WWD. "I was told when I was seven, don’t promote everything, because after [movie] E.T. there was so much stuff coming my way. A very wise person, who will remain nameless, once said, ‘Think about the longevity and your broad vision. Don’t take easily available right now.’ It scared me and stuck with me in the best way. It kept me streamlined.”

Each fragrance has a personal story for Drew. Cherished blends notes such as morning dew, clean cotton musk and cabbage rose, while Radiant features the likes of pink amber and pink peony. Lastly, Sultry is made up of smells including cranberry cocktail and pink pepper.

“This collection of [Flower] fragrances is actually about a story and has an emotional association. The story really is about a woman who is multifaceted," Drew added.

“We always use the word nuzzle [for Cherished]. The nuzzling nature of when a woman is with the thing that is most important to her and her family and in her home.

“Once [women] have to leave that home and support what [they’ve] created, women have to earn a living whatever that might be. [Radiant] is something that will carry you. Feeling fresh throughout the day is a beautiful necessity.”

She continued to describe Sultry as a scent to wear when there is "hopefully romance in our life".

The perfumes will launch in the US in October in 3,100 Walmart stores.

© Cover Media

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