Drew Barrymore named Crocs brand ambassador
Drew Barrymore, John Cena and South Korean singers Yoona Lim and Henry Lau have been tapped to front the new Crocs campaign.
Drew Barrymore has been tapped to front the new campaign for footwear brand Crocs.
The actress and producer will appear in the American footwear brand's upcoming spring '17 campaign, titled Come As You Are, which will "inspire everyone to be comfortable" in their own shoes.
Joining the A-lister will be WWE champion John Cena, as well as singer Yoona Lim and singer-songwriter Henry Lau, both from South Korea. In a statement, the Charlie's Angels star shared her excitement for the brand, which is known for its resin footwear and Classic Clog style.
"When Crocs first approached me, I was immediately drawn to the positivity of the campaign," said Drew. "Embracing the 'Come As You Are' spirit is about being comfortable with your true self in all that you do. As a mother of two young children, that message is important to me. There's so much more love than there is lack of love in the world. You just have to gravitate towards it."
Meanwhile, wrestling professional John added that becoming a brand ambassador for Crocs was a "perfect fit". In particular, he said that he was happy to get on board with a campaign which promotes inclusivity and individuality.
"I have a real, personal connection with 'Come As You Are,'" smiled John. "Not being afraid to be yourself is something I have lived and encouraged since I was 14 years old when I was bullied for being 'different.' I learned to not just endure the negativity, but to actually thrive on it and turn it into something positive. I applaud an iconic brand like Crocs for stepping up and building a campaign to encourage and celebrate it."
Since its inception in 2002, Crocs has sold more than 350 million pairs of shoes in over 90 countries around the world. More details of the campaign will be unveiled early next year (17).
© Cover Media