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Drew Barrymore’s style captured in virtual reality

Published 09/10/2015

Drew Barrymore
Drew Barrymore

Drew Barrymore will be the first face of InStyle Virtual, a new technology experience that creates the glamour of a photo shoot using augmented reality.

(Cover) - EN Star Style - Drew Barrymore has been dubbed the face of InStyle Virtual, which aims to recreate the glamour of a photo shoot using augmented reality.

The 40-year-old actress has been the cover star of eight issues of InStyle magazine over the years.

So when the publication’s editorial director Ariel Foxman was developing the new augmented reality experience, InStyle Virtual, choosing Drew for the launch was a no-brainer.

“I want to use this technology in a way that brings the viewer to the most behind-the-scenes piece of our magic-making,” Ariel explained to WWD of the development process. “We were looking at the calendar of what we were creating, and our November cover is Drew Barrymore.”

The virtual reality experience, which sees Drew being styled by fashion designer Stella McCartney and giving makeup tips on the set of a photo shoot, was developed in partnership with Jaunt. InStyle Virtual was shot using a stereoscopic camera and a 3D sound-field microphone, which allows participants to step into the experience via augmented reality.

Editorial director Ariel claims this is only the start of a series of virtual reality experiences being launched by InStyle. Future ventures include more cover shoots, visiting celebrities in their homes and being live on the red carpet.

“The experience is so distinctive, but what makes it the next level is this type of content,” Ariel detailed. “There’s a lot of consumer excitement and a business opportunity down the road. We’re going full-throttle into it.”

Drew may have been surprised she was selected as the debut star of InStyle Virtual.

During an interview with UK newspaper The Mirror in September (15), the star claimed she is one of the least fashionable people on the planet, referring to herself as “fashion roadkill”.

“My real life is extremely down to earth,” she detailed. “I’m with my kids in my dirty sweatpants which are stained from something they’ve spilled – it’s ridiculous.”

© Cover Media

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