Duchess' engagement gown set for success
Catherine Middleton's "iconic blue dress" wasn't available to the public at the time, so it's high-street copy is bound to be a success says the designer behind it.
Issa, the label behind the $575 frock Catherine wore to announce her engagement to Britain's Prince William, have teamed up with affordable brand Banana Republic for a new capsule collection.
The line features a range of dresses not too dissimilar to the royal's taste, and Banana Republic creative director and EVP Simon Kneen has a feeling her influence will make the collection a resounding success.
“The iconic blue dress, at the time, wasn’t even available to the public. To be able to offer that for the first time ever…it’s bound to be a hot seller," he explained excitedly to fashionista.com.
Catherine hit headlines all over the world when she gave birth to Prince George of Cambridge last month.
Simon has joked that the launch of the capsule collection is very timely - even though it wasn't planned.
“Who’s Kate Middleton?” he joked.
“I wish we had [planned it]. Obviously, it was all just destiny. We started talking about [the collaboration] before we even knew Kate was pregnant, let alone when she was having the baby, so it all worked out.”
This is Banana Republic's second high-profile collaboration after teaming up with hit TV series Mad Men.
They have a third projects in the pipeline with L’Wren Scott, and Simon has high hopes for future plans.
“No, I think we’ve really just started to scratch the surface," he said when asked if he believes people will tire of the collaborations.
"I believe they’re really a modern way for some of the less accessible designers to become more available. As long as it’s not just taking what they do and doing it in a less expensive way. Rather, it has to be a thought-out true collaboration to make it something special and unique, and I feel like customers really respond to that.”
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