Britain's Duchess of Cambridge’s wardrobe choices were responsible for London-based label Issa nearly going bust, it has been revealed.
The brand's chairwoman Camilla Al Fayed revealed that the company simply couldn't cope after the Duchess was seen wearing one of the dresses from their line.
Catherine wore the now iconic blue jersey wrap dress on the day the royal couple announced their engagement, which sparked the unprecedented demand for the style.
"It absolutely sky-rocketed the brand on a global scale, but it was too much," Camilla revealed to British newspaper The Times. "Demand was so huge the business couldn't cope. If Kate wears a Zara dress, these huge companies have the backing to follow through. Issa was basically run by interns, students and Daniella [Helayel, the label's founder and designer]. There was no business model."
Camilla is the daughter of former Harrods owner Mohamed Al Fayed. The 28-year-old says
Issa was on the brink of going under when she stepped in and bought a 51 per cent stake in the company. She became the brand's chairwoman in July 2011, which was three months after the royal wedding, when interest in the collection increased further.
Camilla explained why she chose to get involved with Issa as well as revealing her plans to invest in other labels in the future.
“You can only go into something like that if you are truly passionate about it, especially if you have your wallet involved. I wanted to sink my teeth into it and make it work," she explained. "That's definitely part of the long-term. Put it this way: I probably won't stop at Issa."
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