Duchess of Cambridge has 'effortless' hat style
Britain's Duchess of Cambridge wears smaller hats so her famous long hair is always on "full show".
Milliner Stephen Jones designs headpieces for the UK's Royal family including the Queen and Prince William's wife Catherine. He says the beauty's fashionable flair has had a big influence on improving hat sales as women try to mimic her style.
"She makes it look convincing and effortless," Stephen told UK publication Grazia.
"She's found a way to make formal hats look good on a young person. And she's made being well-dressed and pretty - as opposed to just fashionably put-together - a good thing. She cleverly chooses smaller hats so that she can keep her hair down and on full show.
"I've noticed lots of younger people coming into my store and there's a huge demand for hats everywhere - all sorts of stores are stocking them now."
Stephen also recommends hats as way of making a fashion statement. He believes a headpiece can change a look instantly.
"Hats are easy! You don't have to have great legs or spend hours getting your hair done, for example," he stressed. "They're an easy route into looking individual and different. All you need is a head and most people have those Plus, hats are the most transformative thing you'll ever wear. From ladies of the manor to a spotty teenage boy - a good hat will do wonders!"
The London-based milliner has created hats for the catwalk shows of top fashion designers including John Galliano at Dior and Vivienne Westwood. But he says working on a show for Louis Vuitton was the biggest highlight.
"It was incredible!" he exclaimed.