Britain's Duchess of Cambridge has a "strong sense of her own style".
The brunette royal, known as Kate Middleton prior to her nuptials to Prince William, has become a style icon over the years with her mixture of designer and high street outfits. Known as the 'Kate effect', many of the pieces she dons during formal occasions sell out shortly after being worn in front of the camera.
Caroline Smiley, owner of one of the Duchess' favourite lines Moloh, admires the 32-year-old's method of shopping and dressing.
"Kate's clever and often waits before she wears pieces. She's very much in control of her image and I'm sure she likes the idea that things aren't still in the shops when she wears them, so not everyone can run out and buy her look," Caroline told British magazine Grazia.
"She has a strong sense of her own style and isn't afraid to wear pieces from previous seasons."
While she is sometimes spotted venturing into town and browsing the shops, a majority of the pieces Catherine wears are chosen from the comfort of her own home. That way she manages to get her hands on pieces before the public, as well as being able to look after her and William's little boy, Prince George.
"We send our look book to Kate's office first, before sending to our wider mailing list," Sarah, Caroline's daughter, added. "As we only produce 20 or 30 of each garment, each style is limited. We usually receive a call within a couple of days from one of her staff, who lists the pieces she has selected."
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