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Ellen DeGeneres: Boosting confidence with Gap

Published 20/07/2015

Ellen DeGeneres
Ellen DeGeneres

Ellen DeGeneres can relate to Gap's message of being true to yourself.

The TV personality has teamed up with the high street retailer on a kid's clothes line, called GapKids x ED. ED is Ellen's lifestyle company and this collaboration aims to encourage young girls to feel confident in their own skin. It's an ethos the star can relate to first hand.

"Gap has always encouraged people to be themselves, and I love that they have the same values that I have: to be true to who you are and to wear cute pants," Ellen smiled to "I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that'll encourage other girls and boys to do incredible things, and that'll encourage even more people to do incredible things, and eventually the world will be a more incredibler place."

The campaign sees a group of girls - including a pro-skater and a professional drummer - strike a series of fun poses in pieces from the range. One wears a backwards cap and printed zip-up hoodie with a pair of striped leggings. Meanwhile an older model rocks a geek-chic look in a pair of thick-rimmed glasses, a short-sleeved jumper boasting the word 'EPIC' on the front, with a collared top underneath, and a pair of shorts.

Ellen wants children to have fun while wearing her designs and take selfies.

"Let's be honest, kids love selfies. Even I'm guilty of taking a selfie if I'm in a really cute outfit. So imagine how many girls around the world could bond through selfies in really cute outfits. They could break the Internet," she grinned. "I think it's important to teach boys at a young age to respect girls and their ideas. It's like Aretha Franklin spelled, R-E-S-P-E-C-D (sic). By the way, we have some really amazing boys' clothes in the collection. We believe in equal opportunity cuteness."

© Cover Media

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