Emma Roberts creates jewelry for BaubleBar
Emma Roberts has teamed up with BaubleBar for a 19-piece collection.
The 23-year-old actress has worked together with the jewellery label to create a 19-piece collection that will launch on its website today.
Over the next three months the collaboration is set to expand, with a ten-piece holiday line planned for early November. The pairing marks BaubleBar's biggest campaign to date.
To promote the campaign, Emma will appear in the advertorial and there will be email marketing outreach, as well as a dedicated hashtag #AsToldByEmma.
The star has promised to use her Instagram to help promote the line, but admits she's a bit of a technophobe.
“I have a love-hate relationship with social media, but mostly love,” she told WWD.
She seemed to kick off the campaign last night on Twitter, teasing fans with a cryptic message.
"Good night everyone! Have something very exciting to tell you guys in the morning!! Here's a clue (sic)," she posted, adding a blue diamond emoticon.
It seems her fans were suitably puzzled, with most speculating the diamond meant she had married fiancé Evan Peters.
Model Coco Rocha is BaubleBar's last Guest Bartender and has her own section on the brand's website.
Her collection is described as effusing "edgy glam through sharp silhouettes and formidable metals".
This isn't Emma's first foray into the fashion industry. In 2012 she was named Snapette's style advisor, contributing to the website's app and blog.
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