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Emma Roberts face of youthful Lands' End offshoot

Published 09/08/2016

Emma Roberts
Emma Roberts

The star exudes confidence in the surreal editorial.

Actress Emma Roberts has scored a new campaign for Lands' End off-shoot Canvas.

The 25-year-old Scream Queens star has been named the face of the latest ad campaign, shot by photographer Mario Testino in Simi Valley, California, and she couldn't be more proud of her work with the retailer.

“I was thrilled to be a part of this creative collaboration to launch the Fall Canvas by Lands’ End collection," Emma gushed in a press release obtained by People. "There is so much energy and excitement around this new label that epitomises confidence and personal style."

In an image from the surreal photoshoot, Emma strikes a pose with a male model while wearing a black and white polo dress as the pair stands together in the middle of a field.

Designers at the preppy American fashion house have been creating stylish casual clothing for mature adults since the company was founded in 1963, but bosses are aiming to target a younger demographic with their newest brand Canvas, which was launched in 2009.

Although Emma fixed up to look smart for her Canvas editorial, the star previously revealed both her casual day-to-day style and her red carpet attire is inspired by celebrities who wear more outlandish outfits.

"I was always into clothes. Even as a kid I would change five times a day," she laughed to British magazine Grazia. "Growing up, I loved the Spice Girls. I wore little dresses and big shoes so I could look like Baby Spice (Emma Bunton)."

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