Enrique Iglesias is set to release his first fragrance Adrenaline in August and was a big part in the production of it.
The famed singer is releasing his first scent Adrenaline in partnership with fragrance giants Coty Inc., set for an August launch. Talking about working with Swiss manufacturer Givaudan’s Guillaume Flavigny, 39-year-old Enrique admits he didn't take the role lightly.
“It took quite a while to get exactly the right combinations, but I wanted to be 100 per cent convinced that it was perfect,” he revealed to WWD.
Enrique, who was previously the face of Tommy Hilfiger’s True Star Men, is following in the footsteps of his famous crooner father Julio Iglesias who also had a celebrity scent in the '80s.
Renato Semerari, president of Categories and Innovation at Coty Inc., thinks that moving more famous men into the perfume market is an important step to take.
“Particularly with celebrity fragrances, we have had a very strong and successful emphasis on women’s scents. But we needed to strengthen the men’s side of our portfolio," Renato explained.
And getting the Hero singer on board was a no brainer for the businessman.
"Enrique made sense for a number of reasons. He is a global celebrity with a high level of awareness in a lot of places in the world, including developing markets such as Latin America. He has a huge social media following to raise awareness of this project.
"And he’s a good partner - he really cares about the project and was extremely involved in the creation of the scent. We felt a convergence. He ticked off all the boxes," Renato smiled.
The Enrique Iglesias Adrenaline range will include eau de toilette in four sizes, ranging from a 15 ml. for $16.50, to a 100 ml. for $45.
As part of the range there will also be a 50-ml. aftershave lotion, $24; a 75-ml. deodorant natural spray, $12, and a 150-ml. deodorant body spray, $12.
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