Erin O'Connor praises Negarin
Erin O'Connor loves the "refreshingly vibrant" designs of British label Negarin.
The stunning supermodel is the ambassador for the new London-based brand, which is helmed by Negarin Sadr.
The Iran-born designer has debuted a highly-wearable collection which Erin is a big fan of.
"The clothes are so refreshingly vibrant - the colour for one is so good to see," Erin told vogue.co.uk.
"I can't believe there's no black in the collection at all! And they're very flattering and chic styles and the quality is amazing. I think the fact that it's a really desirable luxury brand but it's also really affordable and comfortable makes it really special. Negarin has really thought about the customer and made the pieces easy and pleasurable to wear - in addition to being visually stunning."
Negarin has previously worked for Donna Karan and Benetton. She has explained the influences behind her clothes.
"I have a nomadic lifestyle which has influenced me in two ways; firstly it means I am constantly in search of useful, travel-friendly clothes, and collecting interesting, varied garments, accessories, and jewellery. Secondly, it inspired the idea of creating my own collection - a line that is suited to a busy, travelling lifestyle combined with amazing designs that are innovative and new," she explained.
"The prints are influenced by historical designs in architecture, tiles, rugs, windows, mosaics from my travels and around the world, combined with the style of a contemporary woman that seeks comfortable, durable and versatile clothing that fits different body types and shapes.
"The result is beautiful, efficient, and illusively flattering. The Negarin product is contemporary, cosmopolitan and charismatic."
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