Eva Longoria in L'Oreal Men campaign
Published 30/01/2013 | 13:30
Eva Longoria stars in a steamy new advert for L'Oréal Paris Men Expert.
The Desperate Housewives actress is a global ambassador for the French beauty brand and has lent her face to their women's beauty range in numerous campaigns since she was signed in 2005.
In her latest advert, Eva turns her hand to promoting their products for men by starring in a Valentine's Day themed promotional video released today.
To begin the short film, viewers are asked what they want from their men this Valentine's Day.
"Want to get the best out of your man this Valentine's?" they are asked, shortly followed by:
"Let Eva Longoria show you how to flirt it out of him."
Eva is then seen posing seductively for the camera while flirting with a hunky male model who she attempts to 'clean up'.
The 37-year-old shows how women can turn their partners into clean, shaved and moisturised heartthrobs like the model by using the new range of men's grooming products.
Showing off her stunning figure in a form-fitting white dress, the actress then explains a step by step guide to perfecting your man's appearance with the L'Oréal Paris Men Expert range.
"Hi, I'm Eva Longoria and being sexy isn't natural. We can't do all the work," Eva explains in the ad.
This is the first time a female spokes model for the brand has appeared in a L'Oréal Paris Men Expert campaign.
The male/female role reversal is similar to the campaign filmed with actor Brad Pitt for female fragrance Chanel No.5 last year.
Eva showed her model versatility in her cover shoot for French magazine L'Officiel Hommes recently. The star graced two different covers for the latest issue of the magazine, showing off two completely different personalities.
Dressed in designer garments from the likes of Saint Laurent, Céline and Cartier, Eva is shot rocking a pixie crop hairstyle in one and flowing locks in the other. Eva shows a more conservative personality when her hair is shorter, and more free spirited when her hair is out and flying free.
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