Eva Longoria to launch fashion line
Eva Longoria thinks it’s a “real privilege” to partner with Sunrise Brands on a new collection.
The former Desperate Housewives actress is close friends with top designer Victoria Beckham, and regularly tops best dressed lists when she hits the red carpet. Now the 40-year-old is channelling everything she has learnt into her own fashion collection.
“I have wanted to design my own collection for a long time and it is a real privilege to partner with Sunrise Brands who brings their expert experience in the apparel world,” Eva said in a press release on Wednesday. “I am excited to design a collection that will offer women versatility while evoking confidence, comfort, and a sense of glamour.”
While the range is yet to have a name, like her friend Victoria, Eva plans on being hands on with her designs as she is an accomplished seamstress. She added that it will focus on dresses, work wear and casual sportswear before expanding into accessories such as handbags and footwear.
“I have an industrial sewing machine in my house, and I’m so excited when they develop a new pedal. ‘Ooh, now I can do a chain stitch,’” she told WWD. “People think I’m crazy. It’s one of the things people don’t know about me. I sew.”
Eva is used to collaborating on projects as she has a bedding line with American retailer JCPenney as well as two fragrances, Eva by Eva Longoria and EVAmour.
“Before, I was just too busy,” she added.
Prices and a launch date are yet to be confirmed but her clothes are expected to be available in Fall 2016.
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