Eva Mendes has enthused about how exciting being the face of Vogue Eyewear is.
The actress fronts the brand's spring advertising campaign, which breaks this month in print and online.
The colourful images were shot by Mario Testino and show Eva modelling six sunglasses and optical styles, which have a vintage feel.
“This is the fun part of what I do,” Eva told WWD. “I’ve always admired Mario’s work and it was Vogue Eyewear that brought us together for the first time. Mario’s Peruvian and I’m Cuban, so we got to speak Spanish on set. He’s like an uncle you haven’t seen for a while that you can’t wait to catch up with.”
Eva's favourite styles from the campaign shoot were the retro shades. This is in line with her preference for vintage items.
“I’m fortunate enough to borrow a lot of designer clothes, but the truth is, when I’m out there shopping on my own, I’m not a label type of girl," she admitted. "I carry the same handbag every day, and it’s not Hermès. I tend to gravitate toward accessories I can afford. The Vogue eyewear doesn’t have an elite quality to it, which is important to me.”
It was announced last month that Eva had signed a multi-year agreement with clothing brand New York & Company Inc.
She is spending the next few months concentrating on her first design venture for the brand Eva by Eva Mendes.
The collection will debut this fall and Eva has enlisted her female family members to try out the pieces before they go on sale.
“[The collection pieces] have a little of the feel of my favourite vintage dresses and flatter women’s curves,” Eva explained. “My mom, my two sisters and two of my nieces are my guinea pigs."
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